Association

The Marketing Association of Uzbekistan is the largest business community of marketers in Central Asia, which unites those who develop business in Uzbekistan using marketing and its tools.

The association was created in December 2016 in Tashkent. And today it unites more than 160 partner companies and more than 100 experts in the field of marketing.

The mission of the Association is to develop business in Uzbekistan through marketing.

The objectives of the association are to unite brands, agencies and experts interested in the development of marketing in Uzbekistan, represent professional interests, develop and improve professional standards, improve the skills of marketers, and international cooperation in the field of marketing and advertising.

Our Principles

  • The partners of the Association are legal entities;
  • the Association's experts are specialists with extensive professional experience and achievements;
  • there are three participation statuses in the Association: partner, associated partner, premium partner;
  • partnership with the Association is voluntary, paid on the basis of a Partnership Agreement concluded for one year, with the possibility of extension;
  • the main source of financing for the association's activities are partnership contributions;
  • The Association does not compete with its partners.

Partnership Opportunities

Promotion

  • the ability to positioning as a partner of the Association;
  • continuous posting of partner information and news on the Association’s platforms;
  • a special listing in the Association’s registry of agencies providing marketing services;
  • logo placement at all Association events.

Opportunities for participation

  • participation in annual conferences, forums, competitions, and awards hosted by the Association, available on a free or preferential basis;
  • participation in partner-hosted conferences, events, exhibitions, and seminars on special terms;
  • involvement in both online and offline meetings of the Association’s Marketing Club;
  • serving on the expert jury for the “Brand of the Year” award.

GR

  • the opportunity to engage with government authorities on behalf of the Association;
  • development of legislative initiatives on behalf of the Association;
  • assistance in organizing meetings with representatives of government authorities.

Service

  • issuance of a certificate recognizing partnership with the Association;
  • the option to select a preferred partnership status;
  • support in establishing connections with the Association’s experts;
  • targeted distribution of partner materials through the Association’s partner network;
  • timely updates on Association news;
  • a dedicated account manager for each partner.

Positioning

  • the opportunity to present yourself as both a marketing professional and as part of an organization that values marketing excellence;
  • participation in fostering a supportive environment for professional growth, self-expression, and public recognition, along with the promotion of the Association’s partners;
  • within our professional community, entrepreneurs and managers are personally represented and available for networking and experience exchange.

Association projects

  • International business forum MAKON Marketing Forum;
  • Brand of the Year Award;
  • Tashkent Advertising Festival TAF!;
  • TAF Competition! and the "Advertising of the Year" competition
  • Marketing club – meetings with experts;
  • YouTube project MAKON Interview;
  • Tashkent Digital Marketing Forum;
  • Influencer Awards;
  • Rating of marketing effectiveness of brands and agencies in Uzbekistan;
  • Register of agencies in Uzbekistan providing marketing services.