Ideas should live!
“Ideas should live!” // “Идеи должны жить!” - the promise of Aloqabank to entrepreneurs who need support to implement their ideas and initiatives. AloqaBank, which has always served as the financial backbone of the country's telecommunications and internet, is now supporting the IT direction. Now, AloqaBank's ecosystem helps ambitious and ideological people not only to get their businesses launched but also to digitize their processes. Nodirbek Abdusattarov, a rising star of the world chess arena, took part in the creative campaign, that brilliantly coped with his role.
Проблема, задача
The task was to communicate a new brand positioning idea through the brand manifesto TVC in collaboration with the signed ambassador - Nodirbek Abdusattarov, who is the world champion in rapid chess.
Решение
Brand idea: Aloqabank is an ecosystem for creators (*knowing that the creator is the one who implements their ideas, but not just makes them up). Brand archetype: Creator We decided to show a philosophical parallel between chess figures and ideas. The main message was “Whatever is the idea (or chess figure), big or simple or unique, they mean nothing without actions.”
Результат
Results: Reach - 1 703 417 ER - 3,6%
