Ratings
Marketing effectiveness ratings of brands and agencies by the Marketing Association of Uzbekistan
The Marketing Effectiveness Ratings are annual rankings of brands and agencies in Uzbekistan, compiled by the Marketing Association of Uzbekistan. These rankings reflect the professional achievements of the most effective companies in the field of marketing over the past year in Uzbekistan. They serve as the only widely recognized tool for objectively assessing the correctness of positioning and promotion strategies in the market.
Objectives of the Marketing Effectiveness Ratings
Promote the formation of a transparent market for clients and providers of high-quality professional services in Uzbekistan
Serve as an indicator of the successful application of marketing tools by brands and agencies
Evaluate the decisions and outcomes of the most effective marketing strategies
Participants of the Ratings
Any brands and agencies officially operating in the Republic of Uzbekistan are eligible to participate in the Marketing Effectiveness Ratings.
The Marketing Association of Uzbekistan independently compiles the list of participants based on publicly available data, as well as applications submitted by brands and agencies regarding their participation and achievements in professional competitions both in Uzbekistan and abroad.
The results of the ratings for the current year are published annually in December on the official website: marketing.uz..
Participation in the ratings is free for brands and agencies
Brands and Agencies as Participants
The term ‘brands’ refers to companies that own and advertise specific brands.
The term ‘agencies’ refers to companies that act as service providers (vendors) for marketing projects.
Formation of the Ratings
Each professional competition from the approved list is assigned a coefficient based on its authority and level of difficulty.
Each award is evaluated using the following point system: Shortlist – 1 point, Bronze – 3 poinThe award points are multiplied by the competition’s coefficient, and the total points accumulated by a brand or agency determine their final ranking in the overall rating table.
Note: A participant who wins a prize does not receive additional points for being shortlisted.
Coefficients of Rating contests
CREATIVITY
- Cannes Lions10
- D&AD (UK)10
- Epica Awards (Europe)7
- Spikes Asia (Asia)7
- Golden Drum (Slovenia)5
- AdForum Phoenix3
- AdBlackSea (Georgia)3
- Red Apple (Russia)3
- Red Jolbors (Kazakhstan)3
- TAF! (Uzbekistan)3
- White Square (Belarus)2
- UCS (ex KIAF) (Ukraine)2
- Baku Flames (Azerbaijan)2
BRANDING
- Cannes Lions10
- D&AD (UK)10
- Red Dot (Germany)8
- Spikes Asia (Asia)7
- Pentawards (Belgium)7
- Design For Asia7
- Wednesday6
- AdForum Phoenix4
- AdBlackSea (Georgia)4
- Red Jolbors (Kazakhstan)4
- TAF! (Uzbekistan)4
- White Square (Belarus)4
- Baku Flames (Azerbaijan)2
DIGITAL
- Cannes Lions10
- Webby awards10
- Epica Awards (Europe)8
- Spikes Asia (Asia)8
- AdForum Phoenix4
- AdBlackSea (Georgia)4
- Red Jolbors (Kazakhstan)4
- TAF! (Uzbekistan)4
- White Square (Belarus)4
- Baku Flames (Azerbaijan)2
EFFECTIVENESS
- Cannes Lions10
- Effie Global10
- Spikes Asia (Asia)8
- E+ awards6
- Red Apple (Russia)3
- Red Jolbors (Kazakhstan)3
- TAF! (Uzbekistan)3
- Silver mercury2
- White Square (Belarus)2
- Baku Flames (Azerbaijan)2
BRANDS
- EMBRAS (Uzbekistan)3
- TAF! (Uzbekistan)3
- Brand Awards International (Uzbekistan)3
- Tashkent Marketing Awards (Uzbekistan)2
- Meal & Drinks Choice Award (Uzbekistan)2
- Hospitality Award (Uzbekistan)2