Ratings
Rating of marketing effectiveness of brands and agencies of the Marketing Association of Uzbekistan
The Marketing Effectiveness Rating is an annual rating of brands and agencies of the Marketing Association, which reflects the results of professional achievements of the most effective companies in the field of marketing over the past year in Uzbekistan and is the only generally recognized tool for an objective assessment of the correct positioning and promotion strategy in the market.
Objectives of Marketing Performance Rating
The rating allows you to evaluate the decisions and results of the most effective marketing strategies
Promotes the formation of a transparent market of customers and suppliers of quality professional services in Uzbekistan
It is an indicator of the success of the use of marketing tools by brands and agencies
Rating participants
Participants in the marketing effectiveness rating can be any brands and agencies officially operating in the territory of the Republic of Uzbekistan.
The Marketing Association of Uzbekistan independently generates a list of rating participants, based on data available in the public domain, as well as on applications from brands and agencies about their participation and victories in professional competitions in Uzbekistan and abroad.
Participation in the Rating is free for brands and agencies.
Brands and agencies as rating participants
Brands and agencies as rating participants
In the marketing rating, the term “brands” refers to the companies that own the advertised brands.
The term “agencies” refers to the companies executing (vendors) of the project.
Formation of the rating
Each professional competition from the list (see next slide) is awarded a coefficient depending on its credibility and degree of difficulty.
Each award is assessed according to the following points: shortlist - 1, bronze - 3, silver - 5, gold - 9, platinum - 12, grand prix - 15;
The award score is then multiplied by the competition coefficient. The points scored by a brand or agency are summed up and displayed in a rating table;
The participant in the competition who receives a prize is not awarded a point for the shortlist.
Coefficients of Rating contests
CREATIVE
- Cannes Lions (France)25
- D&AD (UK)25
- One Show (USA)25
- Clio Awards (USA)21
- Epica Awards (Europe)20
- MAD Stars (Korea)18
- Spikes Asia (Asia) 17
- AdForum Phoenix14
- Golden Drum (Slovenia)12
- AdBlackSea12
- Red Apple (Russia)10
- White Square (Belarus)10
- UCS (ex KIAF) (Ukraine)8
- Red Jolbors (Kazakhstan)7
- G85
- TAF! (Uzbekistan)5
BRANDING
- Cannes Lions (France)25
- D&AD (UK)25
- One Show (USA)25
- Clio Awards (USA)21
- Dieline21
- Red Dot (Germany)20
- < li>Pentawards (Belgium)19
- Epica Awards (Europe)17
- MAD Stars (Korea)17
- Spikes Asia (Asia)17
- AdForum Phoenix14
- AdBlackSea12
- Golden Drum (Slovenia)12
- Wednesday12
- Red Apple (Russia)8
- White Square (Belarus)8
- UCS (ex KIAF) (Ukraine)8
- Red Jolbors (Kazakhstan)6
- G86
- TAF! (Uzbekistan)6
SMM, DIGITAL
- Cannes Lions (France)25
- Webby25
- D&AD (UK)25
- One Show (USA)25
- Clio Awards (USA)21
- Epica Awards (Europe)20</li >
- MAD Stars (Korea)18
- Spikes Asia (Asia)17
- AdForum Phoenix14
- AdBlackSea12
- Golden Drum ( Slovenia)12
- AWWARDS12
- Red Apple (Russia)10
- White Square (Belarus)10
- Wednesday8
- E+ awards8
- TAF! (Uzbekistan)6
MARKETING AND CREATIVE EFFICIENCY
- Cannes Lions (France)25
- Effie Global25
- D&AD (UK)25
- Clio Awards (USA)21
- WARC16
- Golden Drum (Slovenia)12
- White Square (Belarus)10
- Red Apple (Russia)10
- E+8
- Red Jolbors (Kyrgyzstan)7
- Mixx Russia (Russia)3
- Silver Mercury (Russia)3
- TAF! (Uzbekistan)6
CRAFT & PRODUCTION
- Cannes Lions (France)25
- D&AD (UK)25
- One Show (USA)25
- Clio Awards (USA)21
- Epica Awards (Europe)20
- mAd Stars18
- Spikes Asia17
- AdForum Phoenix14
- Golden Drum (Slovenia)12
- AdBlackSea12
- Red Apple (Russia)10
- White Square (Belarus)10
- UCS (ex KIAF) (Ukraine)8
- Sreda8
- Red Jolbors (Kazakhstan)7
- G85
- TAF! (Uzbekistan)5
BRAND AWARDS
- Meal & Drinks Choice Award (Uzbekistan)3
- EMBRAS (Uzbekistan)3
- Hospitality Award (Uzbekistan)3
- Brand of the Year (Uzbekistan) experts3
- Brand of the Year (Uzbekistan) consumers2
- TAF! (Uzbekistan) consumers2
- TDMF (Uzbekistan)2