Rating Guildelines - Marketing.uz

Ratings

Rating Guildelines Brand Ratings Agency Ratings Competition Results

Rating of marketing effectiveness of brands and agencies of the Marketing Association of Uzbekistan

The Marketing Effectiveness Rating is an annual rating of brands and agencies of the Marketing Association, which reflects the results of the professional achievements of the most effective companies in the field of marketing over the past two years in Uzbekistan and is the only generally accepted tool for objective assessment of the correct positioning and promotion strategy in the market.

Objectives of Marketing Performance Rating

The rating allows you to evaluate the decisions and results of the most effective marketing strategies

Promotes the formation of a transparent market of customers and suppliers of quality professional services in Uzbekistan

It is an indicator of the success of the use of marketing tools by brands and agencies

Rating participants

Participants in the marketing effectiveness rating can be any brands and agencies officially operating in the territory of the Republic of Uzbekistan.

The Marketing Association of Uzbekistan independently generates a list of rating participants, based on data available in the public domain, as well as on applications from brands and agencies about their participation and victories in professional competitions in Uzbekistan and abroad.

Participation in the rating is free for brands and agencies.

Brands and agencies as rating participants

In the marketing rating, the term “brands” refers to the companies that own the advertised brands.

The term “agencies” refers to the companies executing (vendors) of the project.

Formation of the rating

Each professional competition from the list (see next slide) is awarded a coefficient depending on its credibility and degree of difficulty.

Each award is assessed according to the following points: shortlist - 1, bronze - 3, silver - 5, gold - 9, platinum - 12, grand prix - 15;

The award score is then multiplied by the competition coefficient. The points scored by a brand or agency are summed up and displayed in a rating table;

The participant in the competition who receives a prize is not awarded a point for the shortlist;

When forming the next year's rating, the points scored for the previous year are taken into account with a reduction factor of 0.5.

For example. The brand received silver in TAF!21. This gives him 10 points. At the beginning of next year, he will start in the ranking not from zero, but with 5 points. Participation and/or victories in competitions during the year will be added to the starting points at the beginning of the year. The rating is updated as applications or information are received from participants or the results of competitions, festivals and awards included in the list of rating competitions.

Coefficients of Rating contests

CREATIVE

Cannes Lions (France)25
D&AD (UK)25
One Show (USA)25
Clio Awards (USA)21
Epica Awards (Europe)20
MAD Stars (Korea)18
Spikes Asia (Asia) 17
AdForum Phoenix14
Golden Drum (Slovenia)12
AdBlackSea12
Red Apple (Russia)10
White Square (Belarus)10
UCS (ex KIAF) (Ukraine)8
Red Jolbors (Kazakhstan)7
G85
TAF! (Uzbekistan)5

BRANDING

Cannes Lions (France)25
D&AD (UK)25
One Show (USA)25
Clio Awards (USA)21
Dieline21
Red Dot (Germany)20
< li>Pentawards (Belgium)19
Epica Awards (Europe)17
MAD Stars (Korea)17
Spikes Asia (Asia)17
AdForum Phoenix14
AdBlackSea12
Golden Drum (Slovenia)12
Wednesday12
Red Apple (Russia)8
White Square (Belarus)8
UCS (ex KIAF) (Ukraine)8
Red Jolbors (Kazakhstan)6
G86
TAF! (Uzbekistan)6

SMM, DIGITAL

Cannes Lions (France)25
Webby25
D&AD (UK)25
One Show (USA)25
Clio Awards (USA)21
Epica Awards (Europe)20</li >
MAD Stars (Korea)18
Spikes Asia (Asia)17
AdForum Phoenix14
AdBlackSea12
Golden Drum ( Slovenia)12
AWWARDS12
Red Apple (Russia)10
White Square (Belarus)10
Wednesday8
E+ awards8
TAF! (Uzbekistan)6

MARKETING AND CREATIVE EFFICIENCY

Cannes Lions (France)25
Effie Global25
D&AD (UK)25
Clio Awards (USA)21
WARC16
Golden Drum (Slovenia)12
White Square (Belarus)10
Red Apple (Russia)10
E+8
Red Jolbors (Kyrgyzstan)7
Mixx Russia (Russia)3
Silver Mercury (Russia)3
TAF! (Uzbekistan)6

CRAFT & PRODUCTION

Cannes Lions (France)25
D&AD (UK)25
One Show (USA)25
Clio Awards (USA)21
Epica Awards (Europe)20
mAd Stars18
Spikes Asia17
AdForum Phoenix14
Golden Drum (Slovenia)12
AdBlackSea12
Red Apple (Russia)10
White Square (Belarus)10
UCS (ex KIAF) (Ukraine)8
Sreda8
Red Jolbors (Kazakhstan)7
G85
TAF! (Uzbekistan)5

BRAND AWARDS

Meal & Drinks Choice Award (Uzbekistan)3
EMBRAS (Uzbekistan)3
Hospitality Award (Uzbekistan)3
Brand of the Year (Uzbekistan) experts3
Brand of the Year (Uzbekistan) consumers2
TAF! (Uzbekistan) consumers2
TDMF (Uzbekistan)2