A solemn award ceremony for the winners of the first “Brand of the Year 2017” Award according to the National Marketing Center was held in Tashkent.

On May 4, a solemn award ceremony for the winners of the first “Brand of the Year 2017” Award according to the National Marketing Center was held in the hall of the Central Council of the Youth Union of Uzbekistan.

The “Brand of the Year 2017” Award is given to the most active companies that successfully implement their marketing promotion in the Uzbek market. The event is held with the support of the Youth Union of Uzbekistan.

The goal of the project is to identify, support and encourage companies successfully operating in the domestic market, develop the entrepreneurship sector, and the infrastructure of the marketing and advertising services market in Uzbekistan.

The Association of Enterprises "National Marketing Center" today unites companies interested in the development of the country's marketing industry. The Association has formed an Expert Council of specialists with extensive practical professional experience.

In March 2018, the Association, in partnership with the DE FACTO marketing agency, held an online vote among members, partners and experts of the Association. A total of 104 respondents took part in the voting. Voting to determine the best trademark and the best marketing promotion of 2017 was conducted in 17 categories. As a result of professional voting, 34 winning companies were determined.

At the award ceremony, the Chairman of the Central Council of the Youth Union of Uzbekistan, Kakhramon Kuranbaev, addressed the participants with a welcoming speech, emphasizing the importance of this event for motivating young professionals and entrepreneurs.

The opening speech was given by the Chairman of the Board of the Association Diyor Mirzaakhmedov. He congratulated all the participants on their well-deserved victory. He emphasized that the assessment of the marketing activity of the most successful companies by the professional community gives a new impetus to the development of marketing in general.

Aziz Buriyev, Director of the marketing agency DE FACTO, spoke about the existing global practice of determining the best projects and companies based on the results of voting by the professional community. For example, the Russian Effie Awards has existed since 1968, the jury consists of 180 experts in the advertising and communications market, who select the most effective projects in 29 main nominations. Aziz dwelt in detail on how the voting for the NMC Award was conducted.

Samir Akhmetzyanov, an Expert of the Association, said that winning the Award is this is, first of all, an opportunity for professional recognition of the company's performance.

The first block of awarding the winners of the NMC Prize was held by Kahramon Kuranbaev, who awarded Westminster International University - the best university in supporting innovative and creative youth based on the results of ADWEEK Marketing and Advertising Week, which was held in Tashkent from February 26 to March 2, 2018. In the category "Banking Services", the victory and the title of "best trademark" and "best marketing promotion" awarded to KAPITALBANK.

Diplomas and gifts to the winners of the NMC Award were presented by Dilshod Azimov, Head of the Department for Consumer Rights Protection and Control over Advertising Activities of the State Competition Committee, Azimov Saidakhmad, Head of the Formal Expertise Department, Agency for Intellectual Property of the Republic of Uzbekistan, Aziz Buriyev, Director of the DE FACTO Marketing Agency, Zafar Khashimov, Founder of DP “Anglesey Food”, Alisher Isaev, Sales Doctor, Leyla Abdullaeva, Director of Golden Pages, Suren Sapov, Head of Afisha Media, Alexandra Ivanyuzhenko, Creative Director of Scalaris Media.

The organizers of the Award named two winners in 17 categories: