Visible Bag Case from GROSS' Xavfsiz Harakat (Safe Road Traffic) project wins silver at Baku Flames Festival

GROSS Insurance Company's Xavfsiz Harakat (Safe Road Traffic) project, featuring the Visible Bag case, won a silver award in the "Effective Change Track" of the "Sustainable Development Goals / Prosperity & Innovation" category at the Baku Flames international advertising festival held in Baku in early May. The case drew attention to an important social issue and demonstrated high standards of creativity and communication effectiveness as part of the brand's social responsibility.

The Visible Bag initiative is part of the large-scale social campaign Xavfsiz Harakat, which aims to improve road safety in Uzbekistan. GROSS is implementing this campaign in partnership with the Main Department of Internal Affairs of the City of Tashkent, the Youth Affairs Agency of the Republic of Uzbekistan, the Uzum Market, the creative agency Synthesis, the marketing agency Vazari and media outlets (My5 — Mening Yurtim TV channel, Renessans TV, Platina.uz). The launch of Visible Bag — reflective bags — is a simple but effective way to make pedestrians more visible at night. This is particularly important in a country where the accident rate remains high and the number of traffic accidents involving pedestrians is significant.

VIDEO https://www.youtube.com/shorts/wjV7QDFn-2o

GROSS Insurance Company's Xavfsiz Harakat project continues its winning streak. In the autumn of 2024, it was recognised at two international festivals. At Jolbors in Almaty, it won four awards: Gold for "Brand Experience & Activation", Silver for "Ideas" and "Creative Use of Print" and Bronze for "Strategy". It also won two bronze awards at TAF! in Tashkent — for "Marketing & Creative Effectiveness" and "Social Media Campaign. PR Campaign" and "Social/ESG" categories.