The well-known Brand of the Year award in Uzbekistan has updated its name, logo, and format this year, becoming an international award that recognizes all its participants for business achievements in 2024.

The Marketing Association of Uzbekistan has announced the start of applications for participation in the VIII brand award – Brand Awards International. The goal of any business owner is to create a product and convey its value to every consumer. The best tool on this path is building a reliable and recognizable brand that helps each consumer meet their most sophisticated needs.

We do not always have enough information about a particular brand, its value, and its benefits—especially when it comes to local or lesser-known brands. As a result, not all potential clients learn about the brand that truly suits them, and the brand, in turn, doesn’t achieve the sales it deserves.

In our lives, we always seek confirmation of our choices through recommendations from sources we trust—friends, relatives, colleagues. A professional recommendation in this area is especially valuable, as it always makes our decision easier and adds confidence when making a choice.

To achieve this, brand owners must clearly convey the core values of their brand in a form that is understandable to their consumers—values that loyal customers focus on first and foremost, for whom the product’s name signifies genuine quality, comfort, and convenience.

For these purposes, the organizers of the Brand Awards International have prepared an optimal format for participation and presenting the most important achievements of brands, as well as determining their value. Based on certain qualitative and quantitative characteristics of the brand, consumers will be able to obtain essential information about the brand’s achievements over the past year in terms of its value and future reliability.

To participate in the award, it is necessary to submit an application on our website (marketing.uz), answer the questions in the brief, and provide information for calculating the brand’s value. The brand’s value will be calculated and published only upon the request of the award participant.

Based on the qualitative and quantitative data and achievements provided, an expert jury will assign awards. Any brand from any country can participate in the competition.

“Have you ever wondered how much your company’s brand is worth? Everything you invest—time, money, effort—should bring real results. And it turns out that a brand’s value can be calculated. Moreover, it’s not just a number, but the real profit a business receives thanks to a loyal audience,” notes Diyor Mirzaakhmedov, Executive Chairman of the Board of the Marketing Association of Uzbekistan.

“The only reason a business owner works is to increase the brand’s value, which includes product development, understanding the consumer, quality control, competitor analysis, team-building, and more. A brand is not just a logo—a brand is a clear development strategy for the company and its products for the coming years, understandable and shared by consumers.”

The five most valuable brands in the world for 2024, according to the InterBrand ranking, are: Apple ($488.9 billion), Microsoft ($352.5 billion), Amazon ($298.1 billion), Google ($291.3 billion), and Samsung ($100.8 billion).


Every consumer of these brands understands that their attention and purchases contribute to the development of these brands.

If your brand is small, it should still be aware of its value specifically for its consumers, regardless of market share or the number of consumers who express their loyalty with their wallets.

Applications are accepted until March 28, 2025. Terms of participation and award regulations can be found on the website marketing.uz.

The principal partner of the award is KAPITALBANK.